We've redesing the approach to messaging and inspiration on clothing by adding practical lessons that we think could help our audience to Make it crazy every day in each collection.
Our first collection draws inspiration from the past. Back then, success meant having high standards, prestige, and enjoying a luxurious lifestyle.
We were intrigued by the idea of Collective Illusions, which means people forming their values based on what they think society values.
In the 80s, everyone wanted luxury and exclusive stuff, and it had a big impact on our parents' generation and indirectly on us.
Those desires from the past still influence us today.
We know this is a common problem, talked about but not really solved. So, our solution is to start real conversations with our loved ones and asking them what are the things that they really value the most.
By discussing the impact of societal expectations and collective illusions, we can challenge the status quo and find personal growth and fulfillment.
While there are downsides to this phenomenon, we also appreciate the positive side. Our collection draws inspiration from iconic TV ads, cool magazine covers, popular music, and even old cigarette packs. These elements bring back the nostalgic vibe of the 80s and ignite creativity.
Join us in the 80s Boys Club and let nostalgia and inspiration guide you on a journey of self-discovery and expression.